Write copy for a first-order brochure that would be sent with the customers’ initial purchase. In it, introduce them not just to the product, but to Akshayakalpa’s larger philosophy: The Good Food Movement.

The challenge was to onboard new customers without sounding preachy or promotional about why they should commit to the Good Food Movement. 

When consumers buy organic for the first time, they’re often curious but skeptical.

Of course, knowing what they’re buying is important, but they want to know why it matters and what they’re becoming a part of with every purchase.

The brochure positioned Akshayakalpa Organic as a brand that is working towards something bigger than all of us, but that involves every one of us. With the brochure, the brand would be welcoming customers into a shared belief system around food, farmers, and sustainability. Through this, a simple transaction was made a lot more meaningful. 

I worked on long-form brochure copy that balanced information with being intentional. The brochure explained Akshayakalpa’s practices, values, and impact in a simple, conversational tone.

The language avoided sounding sales-like and instead focused on:

• The brand's origin story

• Transparency

• Trust

• A sense of participation in something larger than the product itself

By introducing the brand along with their movement, the brochure helped first-time customers feel aligned with Akshayakalpa’s purpose, which strengthens brand connection and relatability from the very first interaction.