Unlike FMCG or lifestyle categories, pharmaceutical communication operates within rigid boundaries:

• No exaggerated or misleading claims

• Mandatory disclaimers and approved terminology

• Precise structuring of benefits, usage, and ingredients

Every word and visual needed to pass multiple levels of scrutiny before going live.

The insight

When buying medicines online, consumers look for reassurance, credibility, and clarity more than clever or sophisticated language. Trust becomes the primary driver of conversion, not creativity for its own sake.

The idea

Make compliance feel clear, not clinical.

The PDPs were designed to communicate medical information in a structured, easy-to-understand manner. This helps consumers make informed choices without crossing regulatory boundaries.

Execution & role

I worked across copy and creative direction for the PDPs, which included:

• Writing compliant product descriptions, benefit sections, and usage information

• Collaborating closely with graphic designers to ensure visual alignment with regulatory needs

• Attending client review meetings and incorporating multiple rounds of feedback

• Coordinating revisions to meet evolving client expectations and updated compliance requirements

The project was highly iterative and spanned over four months, with frequent revisions to ensure accuracy and approval at every stage.

Products covered

This project demonstrated the importance of discipline in creative work — proving that strong communication isn’t always about pushing boundaries, but about respecting them while still delivering clarity and trust.

Key takeaway